Google has an ‘experiment’ running in the Bay Area. It’s a trainwreck for both vendors and consumers. (Materials at https://www.jm-seo.org/?p=4166). Google, oh Google. You just seem to be a ‘star crossed lover’ when it comes to local. First it was Google Local, then Google+, then Google+ Local, now back to Google local. You had Google guides (sort of like Yelp elite), and then when that program flopped you quietly killed it. You make it easy to see reviews, then hard, then easy, and now hard again. Now, in the San Francisco Bay Area, you’re rolling out an “experiment” for local services in which vendors pay to be included, and users can no longer see the real reviews, nor the non-paying vendors.